Coach K Stories

  • How I look at things!

    Coach K has helped me change how I view life, particularly my interactions with others. He has taught me the importance of family friends, unity, and cohesiveness. He leads with the heart and is the epitome of what a leader should be. As a teacher, coach and personal trainer, I can be more successful by … Continue reading How I look at things!

  • Mentor

    Coach K is special. .. He is a a tremendous role model for coaches. I am a high school basketball coach in Arkansas. I have the highest regard for him,. Not just because of the wins on the court, but because he cares so deeply about his players. His ability to build a team and … Continue reading Mentor

  • A Very Special Phone Call to Mrs. Edgar

    My wife Lois is an angel — except when Duke is playing basketball! To say she’s an ardent fan is an understatement; she hasn’t missed watching a game in 15 years. She gets so riled up, that we really have to watch from separate rooms. Unfortunately, this past week, she fell and broke her leg/hip, … Continue reading A Very Special Phone Call to Mrs. Edgar

  • One Shining Moment

    Coach K was an inspiration to me once he became the head coach at Duke University in my senior year. What he taught me was there were plenty of lessons to be learned in life no matter what one does. That was evident when members of the basketball team would be seen through the hospital … Continue reading One Shining Moment

  • Fullfillment

    In the process of reading about Coach K and his latest book I realized that basketball is a big part of his life but his family and his influence on young people is what really makes him who he is. I try to live my life with his principles and I feel fulfilled. Cordially, James … Continue reading Fullfillment

  • Goals of a First Grader

    My husband and I have been followers of Duke Basketball for years. After the birth of our son, we, like most parents, had our own dreams of “what if” for him; however, we decided to let our son choose when to participate in sports. The first sport he chose to participate in was basketball. He … Continue reading Goals of a First Grader

  • Coach K is the best

    I have been a Duke Basketball fan for eight years. Coach K is just an unbelievable coach and person not because of his accomplishments but because of who he is. I play basketball myself if I had a chance to play college ball I would have wanted to play for Coach K. Coach K influences … Continue reading Coach K is the best


No matter how successful you believe yourself to be, you can never feel as if you’ve reached the absolute pinnacle. There are always new and wonderful challenges out there, and part of maintaining success is knowing when you need to accept them.

- Coach K

Take care not to allow one aspect of your life to so consume you that you neglect the others. Balance can put things in perspective, can bring you joy even when you are down, and can allow you to be at your best in all aspects of your life.

- Coach K

You can possess countless good qualities as an individual, but if you don”t have the courage to proceed, you may never see those qualities come into fruition. It takes courage to put what you believe to be best of you on the line, to test it, and to see how far it takes you. Courage means daring to do what you imagine.

- Coach K

Effective teamwork begins and ends with communication. Communication does not always occur naturally, and must be taught and practiced in order to bring everyone together as one. The most crucial element of communicating is telling the truth.

- Coach K

You have to adapt what you do based on who you are. In teaching, you must remember that no group or individual is the same as who you taught the day before, the year before, or the decade before. Your plan has to suit who you and your team are right now.

- Coach K

Adversity can teach you more about yourself than any success, and overcoming an obstacle can sometimes feel even better than achieving an easy victory. Through adversity, you can discover things about your endurance, your ability to turn a negative into a positive, and your personal strength of heart.

- Coach K
Collective Responsibility

We win and we lose together. Handling the responsibility for wins and losses together removes the burden from one individual’s shoulders and distributes it among each member of the team. That atmosphere is conducive to high-level performance and places you and your team in the position to be bold and unafraid, and if you should lose, you are not alone.

- Coach K

When you are winning, your commitment is never challenged. But loyalty and dedication during difficult times can be tough. When commitment doesn’t waver, that’s when you have the greatest chance of winning. You can never give up.

- Coach K

Belief can mean the difference between a fear of failure and the courage to try. On a team or in a family, belief makes each individual stronger and also fortifies the group as a whole. The basis of belief is in individual relationships.

- Coach K

When you care about someone or something, you show genuine concern for that person or thing, in good times or bad. When you care about one another and about your purpose, you are compelled to put your feelings into action. Care creates an atmosphere that breeds success and gives you the confidence to try again.

- Coach K
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