• Coca-Cola Creates Coach K Commemorative Can

    Posted: February 7th, 2015

    Coca-Cola is raising a toast in honor of Duke University men’s basketball coach, Mike Krzyzewski’s, 1,000th career win.  To celebrate the first ever NCAA Division I men’s coach to earn such a title, Coca-Cola produced limited edition 7.5 oz commemorative Coca-Cola cans with the phrase “Share a Coke with Coach 1K.”

    “Coca-Cola is proud to congratulate Coach Mike Krzyzewski and Duke University on a remarkable milestone,” said Malcolm Bruni, Vice President, Strategic Partnership Marketing, Coca-Cola North America. “Wherever fans are engaged with a sport or activity they love, we’re thrilled to be there to support their passions through our brands.”

    “As the local Coca-Cola bottler that supports Duke University on and off the court, Durham Coca-Cola congratulates Coach K on this historic moment – personally and professionally,” said Hager Rand, chairman and president, Durham Coca-Cola Bottling Company.

    The limited edition commemorative cans will be made available to Blue Devil fans at select sporting events.

    As part of the celebration, Coca-Cola Zero™ is asking basketball fans to share their best fan photo with a congratulatory message to Coach K. At the end of the month Coke Zero will turn 1,000 congratulatory tweets into a book honoring Krzyzewski.

    Coca-Cola is a proud partner of Duke University. A partner since 1929, Coca-Cola annually offers a variety of programs designed to engage and excite Blue Devil fans and students. These include consumer in-store promotions, on campus Happiness Vending, sustainability initiatives and product sampling. Coca-Cola also is an official Corporate Champion of the NCAA.



You have to adapt what you do based on who you are. In teaching, you must remember that no group or individual is the same as who you taught the day before, the year before, or the decade before. Your plan has to suit who you and your team are right now.

- Coach K

You can possess countless good qualities as an individual, but if you don”t have the courage to proceed, you may never see those qualities come into fruition. It takes courage to put what you believe to be best of you on the line, to test it, and to see how far it takes you. Courage means daring to do what you imagine.

- Coach K

Belief can mean the difference between a fear of failure and the courage to try. On a team or in a family, belief makes each individual stronger and also fortifies the group as a whole. The basis of belief is in individual relationships.

- Coach K

Take care not to allow one aspect of your life to so consume you that you neglect the others. Balance can put things in perspective, can bring you joy even when you are down, and can allow you to be at your best in all aspects of your life.

- Coach K
Collective Responsibility

We win and we lose together. Handling the responsibility for wins and losses together removes the burden from one individual’s shoulders and distributes it among each member of the team. That atmosphere is conducive to high-level performance and places you and your team in the position to be bold and unafraid, and if you should lose, you are not alone.

- Coach K

Adversity can teach you more about yourself than any success, and overcoming an obstacle can sometimes feel even better than achieving an easy victory. Through adversity, you can discover things about your endurance, your ability to turn a negative into a positive, and your personal strength of heart.

- Coach K

Effective teamwork begins and ends with communication. Communication does not always occur naturally, and must be taught and practiced in order to bring everyone together as one. The most crucial element of communicating is telling the truth.

- Coach K

No matter how successful you believe yourself to be, you can never feel as if you’ve reached the absolute pinnacle. There are always new and wonderful challenges out there, and part of maintaining success is knowing when you need to accept them.

- Coach K

When you are winning, your commitment is never challenged. But loyalty and dedication during difficult times can be tough. When commitment doesn’t waver, that’s when you have the greatest chance of winning. You can never give up.

- Coach K

When you care about someone or something, you show genuine concern for that person or thing, in good times or bad. When you care about one another and about your purpose, you are compelled to put your feelings into action. Care creates an atmosphere that breeds success and gives you the confidence to try again.

- Coach K
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